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Dick
Bett,
Director
dick@bettgallery.com.au
Dick Bett knows
what makes himself tick. He has distilled the lessons of 30 years of running
some of the most successful commercial galleries in Australia and New Zealand
into one simple truth: “I’m absolutely driven by art,” he says. It’s this
strength of conviction that has made the Bett Gallery in Hobart amongst the
outstanding galleries of Australia.
Slotted between
shops and restaurants in the fashionable suburb of North Hobart, the Bett
Gallery has a wide plate glass shopfront, the works clearly visible to passers
by. Dick and daughter
Emma Bett
are usually in attendance, as the eclectic clientele drops in. This clean-lined,
modest space and the unpretentious atmosphere with which it is run perhaps
belies the seriousness of the operation. The gallery represents several of
Australia’s leading artists and is a national authority on Aboriginal art. It is
one of the few Australian galleries with a strong Trans-Tasman connection, and
certainly the only art gallery in
Australia
overseen by a third generation gallerist.
Dick Bett founded
the Bett Gallery in
Hobart
in 1986. He came from a background in fine arts himself, with early ambitions to
be a sculptor. Previously he had co-run the Elva Bett Gallery in Wellington New
Zealand with his mother who had founded the gallery in the 1960s. Then there had
been an important five year stint as director of the Govett-Brewster Gallery in
the North Island’s New Plymouth, which fostered a deep appreciation of
contemporary New Zealand art and art of the Pacific Rim countries. Bett knew of
the strong arts focus in Australia’s island state, Tasmania, and two years as
director of Chameleon Artists’ Co-op (now known as Contemporary Arts Services
Australia) in
Hobart
convinced him of huge untapped artistic potential here.
“I became
convinced of the prospects for a commercial gallery in Tasmania,” says Bett. “I
recognised the quality of the artists here, and I knew I could set up something
as good as anything on the Australian mainland.” Establishing a gallery in
Tasmania in the 1980s was pioneering work in an underdeveloped market. It was an
initiative that soon took off, however, when the first Bett Gallery was opened
in one of the convict-built sandstone warehouses of Hobart’s Salamanca Place.
Surrounded by artists’ studios and a creative hum, the gallery began to make a
name for itself and soon became one of the most respected, as well as
commercially successful, in Australia.
This was a time
of cultural awakening in Tasmania. A far-away outpost in the Southern Ocean,
Tasmania had long felt remote and isolated: in some ways culturally bereft. But
a kind of island resourcefulness and creative inventiveness began to feed a new
art and crafts movement in Tasmania from the 1980s. At the same time the island,
with its superb natural environment, was at the very start of a tourism boom. As
this trend gathered momentum, the dynamics of the waterfront
Salamanca
precinct changed to become less interested in serious art, and the Bett Gallery
was set for a move.
The new site
chosen was a part of
Hobart
on the fringes of the CBD. Like Melbourne’s Brunswick St or London’s Notting
Hill, North Hobart was the beating heart of arts on the island. “There are 90
artists living and working around here today,” says Bett. It was the perfect
setting for a flourishing gallery with a national reputation.
Dick Bett is
often asked “why Tasmania?” by those who consider the island’s remoteness a
disadvantage. For Bett, as far as art is concerned, Tasmania is very much a
centre. “Tasmania
has an outstanding training institution with an art school that has been
operating well over 100 years. In the past, when Tasmanian artists had an
opportunity to exhibit elsewhere, they would pack up and leave,” Bett says.
“With the advent of information technology and cheap flights, that trend has
been stopped and even reversed.” Artists now move to
Tasmania
to make art, because of the creative stimulation of the burgeoning arts
community. “It’s safe and Green here,” says Bett. “It’s at the bottom of the
world. It’s about as far away from anywhere as you can get.” It’s a place where
artists can forget about paying big-city rents and concentrate on making art.
“And the landscape is utterly amazing,” adds Bett. “That’s an attraction in
itself.”
Over twenty years
of working in
Tasmania,
Bett has nurtured many artistic talents on the island, and the Bett Gallery has
become an essential part of the arts scene locally. “When you start a gallery,
you start with new artists. The job of a gallerist is to build their public
profile while at the same time building the confidence of clients.” Bett prides
himself in being able to pick artistic talent and drive early on, nurturing
artists in a way that allows their careers to flourish. Leading Australian art
makers like Philip Wolfhagen, David Keeling, Raymond Arnold and Barbie Kjar,
have been represented by the gallery since the inception of their professional
lives. “When we identify talent, we make a commitment of 15 or 20 years to the
artist. We don’t do that lightly,” says Bett.
Commitment to
clients is similar. Bett believes in matching an artwork to a client, and is
unwaveringly straightforward with his opinions. “We like to nurture long term
relationships with clients. Everything a client buys has to be better than the
last piece.” The gallery now has clients throughout Australia, as well as in New
Zealand, North America, Southeast Asia and China. A growing online presence is
widening the client base also.
To nurture public
knowledge and appreciation of the visual arts, Bett has also set up and
administers nine art collecting groups in Australia. Each group has a membership
of 25-30, and each member contributes a set amount of equity to acquire
artworks. The groups exist for ten years, and meet several times a year to hear
art lectures and discuss their purchases. Each piece is lent to each member on a
rotating basis, and when the group concludes, after a final valuation to
determine total equity, there is a private auction to reorganise ownership of
each piece. “It’s a wonderful way for people to get a good working knowledge of
Australian Art, as well as to obtain some superb works of art. Some members
become very serious collectors,” says Bett. The success of these collecting
groups has also given the Bett Gallery an extensive support network which has
been critical to the success of the gallery.
An addition to
its strong focus on Tasmanian art, the gallery also presents a number of New
Zealand artists, as well as works by contemporary artists from the Australian
mainland, and selected international art. There is currently a growing focus on
Aboriginal art, spearheaded by
Emma Bett
who is an Aboriginal art specialist.
Dick Bett
is a registered valuer under the Cultural Gift Scheme for Australian and New
Zealand art since 1890 – including Aboriginal Art: one of few specialists in
Australia with this status.
“We deal with
about 20 artists,” says Bett. “Painters, photographers, printmakers, sculptors
and ceramicists. I’m quite catholic in my tastes.” What runs through all the
workings of the gallery is something that Bett says he looks for in the artists
and artworks themselves. “It’s about quality of original creative imagination,”
says Bett, “and expertise in applying that. That’s what we demand of our artists
and what we demand of ourselves.”
Bett admits to
being stubborn, and driven by excruciatingly high standards in the pursuit of
excellence. At the centre of it all is a deep reverence for art and the human
imagination. “The range of artistic ideas that people come up with never ceases
to astound me,” he says. It is this that keeps Bett, and his clients,
enthralled. |
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Emma
Bett,
Exhibitions Manager
emma@bettgallery.com.au
Emma Bett is the
third generation of Bett gallerists, and with so many collective years of art
knowledge behind her, brings a promising future to the gallery.
Emma is a
specialist in Aboriginal and Torres Strait Islander Studies: an interest which
was spurred by the Aboriginal art she encountered in the gallery in her
formative years. “I felt I didn’t know enough about Aboriginal Australia” says
Emma, so she took a bachelor’s degree in the subject, specialising in art and
language. Emma has spent much time in
Arnhem Land
and is a speaker of Gupapuyngu, a Yolngu language. “I see the gallery becoming
more involved with Arnhem Land art,” says Emma, “and in bringing a younger side
to the gallery, I would also like to work with new, young artists.”
Emma believes the
Australian art world is at an exciting crossroads. “A decade of unprecedented
economic prosperity has spurred intense activity amongst artists, gallerists and
specialist curators across the country,” she says. “A new generation of
painters, sculptors, designers and images makers of all kinds is gaining a
foothold in the art market. I’m thrilled to be party to that new talent and to
bring some of those individuals to the Bett Gallery Hobart stable. To introduce
this talent to a new generation of collectors is also an exciting and
challenging prospect.” |